RIP Philo

When students pay for coffee with their personal data

"Shiru Cafe looks like a regular coffee shop. Inside, machines whir, baristas dispense caffeine and customers hammer away on laptops.
To get the free coffee, university students must give away their names, phone numbers, email addresses and majors, or in Brown's lingo, concentrations. Students also provide dates of birth and professional interests, entering all of the information in an online form. By doing so, the students also open themselves up to receiving information from corporate sponsors who pay the cafe to reach its clientele through logos, apps, digital advertisements on screens in stores and on mobile devices, signs, surveys and even baristas."

Is their data so valuable? I mean, it's only a bunch of students. Most of them probably live on loans and family support. How can these sponsors convert their data into money durably?
Permalink Random Lurker 
October 5th, 2018 8:47am
What a fabulous business model. I must copy that.
Permalink ,ndo 
October 5th, 2018 9:09am
"Maybe I should have been more apprehensive, but everyone has your information at this point anyway,"

Same story again and again.
Permalink ,ndo 
October 5th, 2018 9:14am
They just don't see it as an issue big enough to act on to prevent happening. They grow up immersed in a sea of data and they themselves are literally part of the sea. It's what they're used to.

"Maybe I should have been more apprehensive" because my olds keep telling me it's bad, but, like, whatevs.
Permalink ,ndo 
October 5th, 2018 9:20am
It indicates pretty strongly it's being used for corporate recruitment.

They plan to open shops near Yale, Harvard, Princeton, Amherst. Get the picture? Children of the elite, movers and shakers. Politician's children. The aren't setting up near engineering or art schools. Ivy League all the way.

They create background profiles on the kids. Then they sell access to JP Morgan's recruiters. They say oh we have John Kerry's niece here, she's studying political science. So JP Morgan pays them to encourage her to apply at JP Morgan. Along with other people related to movers, shakers, and key votes.

The article points out that 50% of all of JP Morgan's new hires came from these cafe systems.

And then JP Morgan engages in criminal behavior, and the politicians vote to not investigate them.
Permalink McCain's Tumor 
October 5th, 2018 12:15pm
JP Morgan also gets leverage. They know what their new hires do in their spare time. If they are gay or bi, what their real political beliefs are. If they cheat on their significant others, if they are into BDSM.
Permalink McCain's Tumor 
October 5th, 2018 12:17pm
Wasn't the USP of Facebook the status of the Harvard email address?
Permalink Zaperoony 
October 5th, 2018 2:05pm

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