RIP Philo

Nike approval is down 50%

Get woke go broke
Permalink Dick Barton 
September 10th, 2018 7:24pm
Before the launch, Nike favorability among all polled Americans stood at 69%. Since the ad went public Monday, that metric has dropped to 35%

Even within the brand's most loyal group — existing Nike customers — favorability declined to 76% from 91%. Among Democrats, Nike favorability slid to 65% from 74%, and among African Americans, that rating dipped to 74% from 82%. Nike favorability among millennials dropped to 52% from 64%.

People just don't want their sneakers getting political
Permalink DataBot 
September 11th, 2018 2:18am

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