Meant to tell you guys. Couple weeks back I got a direct mailing from an internet based pet supply company.
The mailing specifically advertised things like 20 lb kitty litter bags and 50 lb dog food bags. It assured me they have the lowest prices and free shipping, all only a click away.
It's funny, these startup kids these days. Probably weren't even weaned when pets.com made this same bold proposition: that people wanted to buy inexpensive things that weight 50 lbs and have it shipped to their house for less than the WalMart price, with free shipping.
Yeah, sure, who wouldn't want that.
Venture capitalists no doubt who are not risking their own money are backing this. Apparently a new crop of VCs born after 2000?
The name on the direct mailing was a fake name I use on a credit card that I only use for local store purchases. I did buy some dog food at WalMart recently, so it seems they sold my info to this start up.
Really pays to use credit cards with fake names. Your credit card company will issue your main card in your name, but you can request extra cards for family members, such as Mickey Santa Check III.
November 8th, 2017 8:01pm
I saw an interesting article today. Most startups invest a lot of money on Facebook/Google ads (especially Facebook), to "jumpstart" growth. ("growth hacking")
This means there's a direct cashflow VCs->startups->Facebook.
November 8th, 2017 9:16pm
I.e., all these doomed startups are advertising heavily on Facebook, making Facebook a lot of money.
November 8th, 2017 9:17pm
That is interesting.
No doubt the VCs advise the startups to follow that strategy, as common sense, and standard procedure.
As we know, most VCs don't gamble with their own money.
But perhaps many VCs own Facebook shares.
What you describe could be a rational strategy for them.
The mailing I got was postal mail BTW, that's what I meant by "direct mailing".
November 8th, 2017 9:31pm
Interesting timing re facebook mentions, I was just thinking today about creating a facebook page for a new product line I'm launching soon. Does anyone have any tips? (I know my way around facebook a little. I have a personal page because when I started my law degree the kids in my cohort all used facebook for comms, and so I joined the club. It proved to be excellent for that purpose.)
November 8th, 2017 11:05pm
I'm going to start ScrapIronAndDirt.com
We offer super low priced scrap metal, and dirt.
And free delivery, even to remote backwoods locations.
Yes we will be out of business in a year, but in the meantime the CEO (me), the Facebook ad consultant (my wife), the technical advisor (my brother in law) etc., each need $2m salaries - you've got to pay that much for top talent.
November 9th, 2017 1:30am
I'll just write a bestselling business book about the 2017-2019 bubble that caused the global 2020 crash. Working title, "Designed to Fail".
November 9th, 2017 7:19am
Concrete, delivered overnight.
I recently spoke to a parcel delivery driver in my neighbourhood, but he told me he often delivers large bags of cat litter that customers order from varying web shops.
He doesn't like that very much, because he usually has to carry them up the stairs, but that was also why he understood those customers :-)