Give ne back my hat!

Should I become a social media "influencer"?

Gary V. writes:

"This is a subject I have been thinking about for a long time. It’s the reason I’ve been such a success. And the truth is, there is no reason to do anything other than act like a media company in today’s digital age."

https://medium.com/@garyvee/the-hack-having-a-media-company-mentality-53d66a2e8207
Permalink NPR 
July 10th, 2017 3:26pm
Who is GV?
Permalink The Intelligence 
July 10th, 2017 4:10pm
Do or do not. There is no try.</yoda>

You just do it. There's no becoming. You just do it. You evolve a personality that projects itself through social media. Then you eventually develop a cluster of brain dead zombie dumb fuckholes who think you're God.

And to pull it off consistently, the douche must be VERY strong within you.

Trust the power of the douche, always.
Permalink Bored Bystander 
July 10th, 2017 4:15pm
Actually, all there IS is the "try".  Yoda was wrong.  Not OUR Yoda, but the Yoda in the movies.

All you can guarantee is "the try".  You can't guarantee the results.  You can't guarantee "the do".  That depends on a lot of conditions outside your control.  All you can do is strive with or against those conditions to attempt to reach your goal.  Pretending that's not the situation is almost guaranteed to fail.

And the pseudo-spirituality behind "The Force" is also incorrect.  It tried to be Zen-Buddhist, Japanese Samurai spirituality.  But it wound up being some inconsistent Medichlorian-based pastiche just sufficient for Luke to take Joseph Campbell's "Hero's Journey".
Permalink SaveTheHubble 
July 10th, 2017 4:21pm
"Who is GV?"

He's a well-known Internet entrepreneur and loud mouth:
https://en.wikipedia.org/wiki/Gary_Vaynerchuk
Permalink NPR 
July 10th, 2017 4:27pm
Almost by definition, no more than a handful of people can be famous enough to get a job based solely on their reputation.
Permalink FSK 
July 10th, 2017 4:28pm
I'm trying to think how this translates to action by someone like myself.

I should create a Facebook page for "NPR's Development Shop" and run Facebook ads? Blog about trite stuff so people will find me?
Permalink NPR 
July 10th, 2017 4:28pm
Anyone who made millions/billions can run his/her mouth about how smart he/she is:

1. Mark Cuban.
2. Sheryl Sandberg.

I don't like these two people.
Permalink WorldRoverski 
July 10th, 2017 4:32pm
NPR: > I'm trying to think how this translates to action by someone like myself.

Nah, don't do what you said. It'll be a waste of effort and you won't even move the needle. You'd be lucky if you get 3 friends to click like on something on the page. That's what every drone with a dead custom Facebook page was told. That's what I was told.

More like this. Think about stuff you can write about or say that is clickbaity. Controversial, fun, shocking, or whatever.

Can you create interesting and entertaining stuff that specific groups of people really want to read? That's the bar for social media dominance, or even just to get started.

The Facebook custom (entertainment or business) page comes *well* after you know for a fact you can get people to read and especially engage with your shit. Because if you have a FB page, you need commenters.

We've all been lied to by the fanboys among us.
Permalink Bored Bystander 
July 10th, 2017 5:12pm
PS: Blog it, set up a Twitter account only for publicity purposes, and then tweet out click bait type announcements of your articles with links back to the blog. I write boring professional shit and yet with some well crafted Tweets I got a bit of engagement. I didn't work it very hard either.
Permalink Bored Bystander 
July 10th, 2017 5:13pm
Probably should follow Trump as a model and create some controversial content just to get attention.
Permalink NPR 
July 10th, 2017 5:35pm
>Should I become a social media "influencer"?

Like we don't have enough Paris Hiltons and Kardashians already.
Permalink Pie is a lot better than fine 
July 10th, 2017 11:23pm
To answer the question:

>Should I become a social media "influencer"?

> Like we don't have enough Paris Hiltons and Kardashians already.

Indeed. But, social media authorship and influencing does have economic power. At least two ways:

* Driving traffic to your blog or mailing list which then monetizes your traffic with affiliate marketing. If you write a cord-cutter blog, you could affiliate-market things like cheap VOIP services and streaming services that replace TV stations or cable. You receive commissions when visitors click on ads or even text links on your site. (So the content doesn't have to be trolly and Trumplike.)

* Facebook ads or other embedded ads.

A third way which I don't recommend mainly because it requires you to become a card carrying useless member of society and to pander to your visitors too much for my taste - is to become effectively a cult leader who solves some deep seated personal issue or stressful problem of your audience. You would monetize that attention and validation by providing paid coaching or other services related to your community's theme.

So those are three OK reasons for being a social media influencer.

I personally think it's better to shoot lower and to become a niche influencer in some subject area that you can sell products in. And not try to re-mold your entire persona to become this dedicated goo-roo. Nor try to become the Mr. Pain Relief for a bunch of social media crybabies.
Permalink Bored Bystander 
July 10th, 2017 11:56pm
Thanks, Bored. My original post was made somewhat facetiously, but I was genuinely curious how GV's ideas could be applied by someone in our realm.

As always, you share lots of wisdom and word-nuggets that make it worthwhile to keep coming back. :)
Permalink NPR 
July 11th, 2017 8:51am

This topic is archived. No further replies will be accepted.

Other topics: July, 2017 Other topics: July, 2017 Recent topics Recent topics